The Chasm Companion
图书信息
| 作者 | Wiefels, Paul |
| 出版社 | HarperCollins e-books |
| ISBN | 9780061844553 |
| 出版时间 | 2009-10-01 |
| 字数 | 53.7万 |
| 分类 | HarperCollins e-books,进口书,外文原版书,经管,金融 |
读书简介
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
目录
Cover
Title Page
Dedication
Contents
Foreword
Acknowledgments
Introduction
Part One
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Part Two
Introduction
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Part Three
Introduction
Chapter 14
Chapter 15
Chapter 16
Epilogue
Appendix
Worksheets
Searchable Terms
About the Author
Copyright
About the Publisher
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