Writing That Works

图书信息

作者	Roman, Kenneth
出版社	Collins Reference
ISBN	9780062031525
出版时间	2010-08-31
字数	21.7万
分类	Kenneth,Collins Reference,进口书,外文原版书,文学,自传,回忆录

读书简介

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write: Presentations that move ideas and action Memos and letters that get things done Plans and reports that make things happen Fund-raising and sales letters that produce results Resumes and letters that lead to interviews Speeches that make a point

目录

Cover

Title Page

Epigraph

Contents

Preface Why a Third Edition?

1- Writing That Works

2- Don’t Mumble - and Other Principles of Effective Writing

3- “I Love My Computer”

4- E-mail — the Great Mailbox in the Sky

5- Memos and Letters That Get Things Done

6- Writing for an Audience: Presentations and Speeches

7- Plans and Reports That Make Things Happen

8- Recommendations and Proposals That Sell Ideas

9- Asking for Money: Sales and Fund-Raising Letters

10- Coping with Political Correctness

11- Writing a Resume — and Getting an Interview

12- Editing Yourself

13- Making It Easy to Read

Other Books That Will Help You Write Better

Acknowledgments

About the Authors

Praise for: Writing That Works, 3rd Edition

Previous Books

Copyright

About the Publisher