跨境电子商务英语(第2版 慕课版)

图书信息

作者	易静 杨庆云 主编
出版社	人民邮电出版社有限公司
ISBN	9787115621603
出版时间	2023-09-01
字数	25.3万
分类	经管,励志,管理,管理学

读书简介

本书内容分为12个unit，分别介绍跨境电商概述、主流跨境电商平台、跨境电商店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、跨境电商供应。每unit分为3个part，设置warming up、listening、speaking、reading几个模块，训练读者听、说、读、写、译各方面的能力，培养读者跨境电子商务英语语言能力和良好的国际视野、跨文化交际能力，提升其在跨境电子商务领域的综合竞争力。

目录

内容提要

前言

Unit 1 Overview of Cross-Border E-Commerce

Part 1 The Concept of Cross-Border E-Commerce

Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce

Part 3 Current Situation of Cross-Border E-Commerce in China

Supplementary Materials

Unit 2 Main Cross-Border E-Commerce Platforms

Part 1 Amazon and eBay

Part 2 Alibaba and AliExpress

Part 3 Shopee and Lazada

Supplementary Materials

Unit 3 Opening a Cross-Border E-Commerce Store

Part 1 Selection of a Cross-Border E-Commerce Platform

Part 2 Preparation of Registration Materials

Part 3 FAQ While Opening a Cross-Border E-Commerce Store

Supplementary Materials

Unit 4 Store and Product Description

Part 1 Store Description

Part 2 Title and Key Words of a Product

Part 3 Product Description and Features

Supplementary Materials

Unit 5 Cross-Border E-Commerce Product Management

Part 1 Product Selection

Part 2 Product Pricing

Part 3 Forbidden and Restricted Products

Supplementary Materials

Unit 6 Cross-Border E-Commerce Order Management

Part 1 Pre-Sale Inquiry and Reply

Part 2 Placing an Order

Part 3 Follow-up of Order Related Services

Supplementary Materials

Unit 7 Cross-Border E-Commerce Marketing Activities

Part 1 Promotion and Marketing

Part 2 SEO and SEM

Part 3 Brand Building

Supplementary Materials

Unit 8 Cross-Border E-Commerce Payment

Part 1 Offline and Online Payment

Part 2 Payment Process

Part 3 Account Withdrawal

Supplementary Materials

Unit 9 Cross-Border E-Commerce Logistics and Warehousing

Part 1 Packaging

Part 2 Logistics Channels

Part 3 Delivery Tracking and Transportation Time

Supplementary Materials

Unit 10 Customer Service of Cross-Border E-Commerce

Part 1 Customer Service Procedures

Part 2 Complaint Problems

Part 3 Returning and Refunding

Supplementary Materials

Unit 11 Transaction Evaluation of Cross-Border E-Commerce

Part 1 Five-Star Praise and Feedback

Part 2 Bad Review and Feedback

Part 3 Seller's Evaluation of the Buyer

Supplementary Materials

Unit 12 Cross-Border E-Commerce Live Streaming

Part 1 Advantages of Live Streaming in Cross-Border E-Commerce

Part 2 Management of Cross-Border E-Commerce Live Streaming

Part 3 Development of Cross-Border E-Commerce Live Streaming in China

Supplementary Materials

附录 跨境电子商务常用术语

参考文献