电子商务英语(第4版)

图书信息

作者	陈飞,王冰,等
出版社	电子工业出版社
ISBN	9787121330872
出版时间	2018-01-01
字数	37.1万
分类	电子工业出版社,教育,大中专教材,研究生,本科,专科教材

读书简介

本书*版在2003年出版以来，受到师生的极度好评，被很多学校的电子商务及其他管理类专业选做教材。此次修订，除了保持原有的英文原文、中文译文、单词、注释、练习的结构，增加了英文原文的部分英文听力材料，使得教材更加多维立体。根据电子商务近年的新技术的发展变化，对上一版中的一些文章及阅读材料行了替换，使得文章内容反映了电子商务发展的趋势。

目录

前言

Unit 1 The Internet

Lesson 1 What's the Internet

Lesson 2 Service of Internet

Lesson 3 Mobile Internet

Lesson 4 Internet of Things

Lesson 5 Web 2.0 and Social Networking Service

Reading Material 1 Mobile Computing Infrastructure

Unit 2 E-Commerce

Lesson 6 Definition and History of E-commerce

Lesson 7 It Takes More than Technology

Lesson 8 Typical Business Models in E-commerce

Lesson 9 E-commerce in the Wireless Environment: M-commerce

Reading Material 2 An Example of B2B Portals—alibaba.com

Reading Material 3 Mobike Expands Links with WeChat in Bold Cooperation Move

Unit 3 E-Marketing

Lesson 10 Global Internet Marketing

Lesson 11 How to Build a Web Site That Sells

Lesson 12 Different Kinds of Internet Market

Lesson 13 What Sells Well on the Internet

Reading Material 4 Big Data Analytics in E-commerce

Reading Material 5 Net Stars Redefine E-marketing

Unit 4 Enterprise E-Commerce

Lesson 14 The Internet and Electronic Commerce

Lesson 15 Enterprise Resource Planning（ERP）

Lesson 16 Customer Relationship Management（CRM）

Lesson 17 The Supply Chain and EDI

Lesson 18 Logistics in E-commerce Age

Reading Material 6 Social Customer Service and CRM

Reading Material 7 Procurement Revolution at General Electric

Unit 5 Internet Security and Electronic Payment

Lesson 19 Firewall

Lesson 20 Firewalls and Security Policy

Lesson 21 Security Schemes in Electronic Payment Systems

Lesson 22 SSL Server Certificates

Lesson 23 Electronic Payment Systems

Lesson 24 Secure Electronic Transaction（SET）

Lesson 25 Security,Privacy and Electronic Commerce

Reading Material 8 The Methods of Mobile Payment

Reading Material 9 Technical Malware Attack Methods

Unit 6 Legislation and Taxation

Lesson 26 The ABC's of Website Law

Lesson 27 Tax Issues in Electronic Commerce

Lesson 28 Electronic Signatures in Global and National Commerce Act

Reading Material 10 The Chinese Approach to Transfer Pricing

参考文献