当前位置：网站首页>图书 > 正文 >>

Secrets to Effective Author Marketing: It’s More Than “Buy My Book”

图书信息

作者	Maggie Lynch
出版社	Windtree Press
ISBN	9781944973834
出版时间	2018-01-08
字数	53.2万
分类	科技,计算机,网络,程序设计

读书简介

Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to?define your audience and then convince those potential readers of the? value ?of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre. This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: Distinguish specific groups of readers most likely to buy your novel or nonfiction book. Understand your competition and the advantages that your book offers. Clarify hooks that capture attention of the media, reviewers, and readers. Identify where and how to reach readers, reviewers, and media. Create and implement a consistent brand throughout all marketing efforts. Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. Maximize organic reach and stay to a budget of less than $100 per book campaign. Develop a long-term online marketing plan.

北大国学课（文章）
大白鲸童话森林·樟树公寓的十二家房客（梅瑜）
SEO深度解析：全面挖掘搜索引擎优化的核心秘密（痞子瑞）
数字时代的营销战略（曹虎等）
图说天下学生版超级兵器传奇世界王牌武器陆海空大阅兵（套装共3册）(试读本)（薛金冉　编著）
全国名校二外英语考研真题详解（圣才电子书）
建设工程监理案例分析(仅适用PC阅读)（执业资格考试命题研究中心）
365夜亲子共读：写给男孩子的经典智慧故事全集（秦茵）

Secrets to Effective Author Marketing: It’s More Than “Buy My Book”

图书信息

读书简介

目录